"68% of the time, users were unable to find specific information on 15 large commercial sites."
- Jared Spool
The purpose of your website is to achieve specific goals such as sales or leads. A Usability Study will discover the level of effectiveness in reaching those goals.
Two Methods of Testing: Web Developer's Analysis & Demographic User's Analysis
Choose either method study OR choose both for a complete analysis from two different viewpoints:
A Web Developer's Analysis: Learn What a Professional Identifies
Our experienced, professional web developers analyze your website, including:
Appearance, Graphic imagery
Structure, Download efficiency
Ease of navigation
Content writing, Language
Content organization
Flow, Complexity
E-commerce, Buying process
Customer conversion rates
Overall user satisfaction
Competitor's websites
After the analysis, our web developers will discuss the findings outlined in your Website Usability Report. Areas that need improvement will be identified and recommendations will be made.
"40% of users give up trying to purchase a product they want because they can't locate it on a website."
- A.T. Kearney
Demographic User's Analysis: Learn What Users Experience
After learning about your target audience, we select individuals with matching demographics for the study. They will be given tasks that are specific and customized for your desired outcome. They will also have free time on your website to record what they experience. As a group, we will discuss thoughts and feelings. The areas of Appearance, Navigation, Effectiveness, and User Satisfaction will be explored.
Here are example questions:
What is your impression of this company by its graphic imagery?
How did you locate that particular product?
Could you find the product dimensions easily?
Do you feel enough data was given to make an informed buying decision?
How would you rate the check-out process? Would you feel secure giving personal data?
Is the tone and language appropriate for a lay person or an industry professional?
Will you visit again to buy or recommend this website to a friend?
After the analysis, we will meet with you to discuss the findings outlined in your Website Usability Report. You'll gain valuable insight from your target market. You'll learn what they encountered and recorded including questions, comments, and suggestions. From this information, we will devise specific recommendations for your website.
Dynamic Results: Ready to Achieve Your Goals?
A Website Usability Study discovers valuable information about what is needed to achieve your goals. We can implement these changes and measure your results through visitor analysis and tracking tools. We are ready to help your website accomplish optimal results for your business.
Find out more about a Website Usability Study for Your Website. Contact us at
(574) 533.3800 or submit your website's information with our contact form. We'll get back to you ASAP.
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