Abingdon Rug felt they had hit a ceiling with their old website. It was limiting them from becoming highly-competitive and increasing sales.
The image of the company was stale. The graphic designed was a bit behind-the-times and a little complex.
There wasn't much in the way of visitor tracking. Questions like "What are people searching for on our website?" could not be answered.
Full Speed Ahead with Effect Web Media
We were excited to get Abingdon Rug back in the game. The new website increased sales effectively within the first month. The flexibility and customizability that is now available with the new website gives us unlimited options.
By giving me a complete revamp of our website
and their unique perspective, I am meeting my short- term goals and I am on my way to meeting my long-term goals as well.
-Charles Hall, Internet Sales Manager, Abingdon Rug
We've incorporated many new ways of tracking customers' and prospective customers' choices and responses on the website. This is helping us cater the website's layout and interface to the buyer to improve sales.
Effect Web Media reduced the complexity of the shopping cart interface. Customers are more comfortable and confident in making purchases online.
The new graphic design represented Abingdon Rug as a professional company and an authority in the rug market. The enticing style of the website promoted more business.
With the search engine-friendly page structure, our ranking for target key phrases is climbing on the search engine that will bring in highly-qualified traffic: Google.
Did You Know?
Traffic to your website coming from natural search engine rankings is typicially much more likely to convert (buy or generate a lead) than traffic coming from your Pay-Per-Click ads?
The new website is a valuable asset to Abingdon Rug. Return on Investment is up. With our ongoing guidance and consulting, we're achieving results every month. Abingdon Rug is happy with their decision to work with Effect Web Media.
Our services are providing REAL value to Abingdon Rug and continue grow their online business through smart web development.
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