When it’s time to start your Indiana Search Engine Optimization efforts, it’s essential to pay close attention to the practice of making sure your keyword research is properly targeted.

Your primary goal is improved search engine placement in the major search engines. Using the wrong phrases or keywords will only result in getting you ranking that potential customers will probably never see. To help you maximize your time and efforts, these are two of the most important phases in the process of selecting effective and productive keywords:

• Brainstorming - First, think about how new visitors are most likely to search for companies like yours online. Try using a variety of different spellings, wordings, word order and synonyms for your product or service. Try to think in layman’s terms.
• Ask Your Customers - Talking to potential customers will help you to expand your keyword options to include as many new or un-thought of keywords. Asking your customers for the words that come to mind when they think of your company will help you expand your keyword list, and down the line should improve traffic to your web site.

Effect Web Media can help you select the best keywords when you begin your SEO campaign. We offer the experience, proven results, and industry knowledge you would have to spend years to accumulate and apply. Call us today for a free consultation.

This entry was posted on Friday, March 14th, 2008 at 9:08 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.