SEO Indiana
Search Engine Optimization (SEO)
“A page one ranking is imperative to your online business success.”
- Michael Costigan, SEO Specialist
What is a Search Engine?
A Search Engine is a website that allows us to search the Internet for specific things. By typing in keywords or phrases, websites containing those keywords appear. Websites are sorted in order of relevancy calculated by Search Engine Sites. Examples of search engines: Google, Yahoo, and MSN.
How do Search Engines Obtain Their Results?
Computers (called spiders) are constantly browsing the Internet, going from link to link, indexing what they see on web pages. A website’s relevancy is ranked according to the keywords and phrases people search for. Search Engines return to the same websites often to update their indexed information and rank their results.
What is Search Engine Optimization (SEO)?
Your website may be the most attractive on the Internet, but if your HTML code is poorly written or optimization techniques have not been implemented, your website will not rank near the top in search engine results. Optimizing your site enables the indexing-spiders to find the results they are seeking quickly and place a higher level of importance on your ranking; thus increasing your site’s reputation within search engines.
Methods to Boost Your Website Ranking
In addition to well-written HTML code, there are many methods for boosting your website indexing higher. Here are a few Search Engine Optimization (SEO) methods:
Standardizing HTML (No Microsoft Frontpage!)
Take out obstacles that block a spider from indexing
Text-rich Website content
Keyword Density and Placement
Internal Linking Methods
Dynamic to Static Content Search Engine Pages
Consider:
How are you linking your pages together?
External/Internal Linking Methods
Who is linking to you?
How are they linking to you?
Are your keywords prevalent?
Where are your keywords contained within your pages?
Allowing spiders to index all of your database-driven information
Why is Search Optimization Important?
Hundreds of Millions of people use Search Engines to find what they are looking for. According to SearchEngineWatch.com, there are 250,000,000 searches conducted on Google everyday alone. Achieving good placement on search engines will make a profitable difference for your business.
Effect Web Media, Inc. is located in Goshen Indiana near- South Bend, Warsaw, Fort Wayne, Syracuse & more.
