If Indiana search engine optimization is on your company’s web marketing radar, the latest industry news should move you quickly towards the next steps. Highlights from the SEMPO report released earlier this week include:

• The North American Search engine marketing industry grew almost $3 billion between 2006 and 2007, hugely exceeding projections.
• In North America, spending on SEM is projected to grow a whopping $25.2 billion by 2011.
• Marketers are increasingly taking money from their print and magazine advertising, website development, direct mail and other marketing programs to expand upon SEM plans.

While it seems somewhat unclear exactly how SEMPO pulled these numbers together, it is undeniable that SEO is taking it’s due place in the marketing mix. This continuing shift will see increasing numbers of marketers embracing cost effective, results-driven SEO over other forms of more traditional advertising.

At Effect Web Media, we can show you how a search engine optimization specialist can be used to your bottom line advantage.

This entry was posted on Sunday, March 23rd, 2008 at 12:44 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.