Indiana Web Design, Consulting, & Indiana Search Engine Optimization - We're located in Goshen, Indiana delivering effective website development.

CASE STUDY:
Stoett Industries, Inc.      

Stoett Industries approached Effect Web Media
about redesigning their website to effectively
showcase their products and generate more sales and leads.  By employing website usability guidelines, we were able to meet and exceed their goals.

http://www.stoett.com

Stoett Industries, Inc.
Defiance, OH

Solutions

Showcase Products More Effectively
With such innovative products, Stoett needed a more effective way to help customer and dealers understand the products.

Improve Navigation, Increase Usability
Effect Web Media recommended revamping  the navigation and layout in order to eliminate the learning curve of operating the website.

Search Engine Optimization (SEO)
Stoett will benefit greatly by achieving first page search engine rankings for their target keywords.

Expanding with the Company
Previously the website focused on a single product. Stoett expanding product line needed to be incorporated online.

Benefits

Clear Communication
By implementing an interactive product feature, customers and dealers are able to understand Stoett’s product functionality and learn about its applications.

Increased Conversions
By making it easier to browse the website, we’ve improved the value of our website to us, our dealers, and our customers. The website now runs visitors through it like a well-oiled machine.

Increased Sales and Leads
Not only has Stoett gained authority in the industry by being on the first pages of the major search engines, but they are receiving more qualified traffic and generating more sales and leads.

Designed for Growth
By revamping the website, the organization of the product information is now very clear and easy to understand. Visitors can view all Stoett’s product lines. The new website now expands, in-sync,  with the company.

Question: What can you tell me about A/B testing?  Is that something you so?  Can you do that with Adwords?  Have the same ad point to different landing pages and compare conversion rates?  This seems to be the gold standard for testing and measuring and optimizing Adwords and general website performance.

Answer: Yes, A/B testing is a good practice. The concept is to clearly test two variations in something, gather enough data to make a decision on, then go with the one that works better, then repeat.

It’s perfect in concept. There are two real-life obstacles (that can be overcome, but it’s not usually easy): 1) Funding for aple amount of time to setup and study results. It just takes a lot of time. For smaller businesses, it the results achieved may not payoff right away (warranting the cost of hiring a professional to do the testing).  2) Time.  We need to give aple time, WITHOUT changes any other aspects of the process - getting good solid data. The temptation to improve other steps is there. For A/B testing to really work. We must not let anything influence the results, besides A and B themselves.

TD & M’s old website was not bringing in many leads to speak of. Effect Web Media provided TD & M with an effective solution. The new website helps TD & M generate qualified leads and elevates their professional image.
 http://www.tdandm.com  

“On a scale of 1 to 10, Effect Web Media was a 10. Everything was great.”
                                - Lola Miller, HR Manager
TD & M Company, Inc.
New Haven, IN

Solutions

Develop Professional Image
It’s a fact that visitors make a judgment about your company within the first 1/20th of a second of looking at your website. The old website did not represent TD & M as a professional company up-to-date with technology. Effect Web Media recommended a new look and layout to facilitate maximum effectiveness. This would make TD & M stand out from the rest.

Maximize Usability
The old website was clunky and did not provide users with the navigation as they would expect to find it. The new website needed to be easy to operate.

Capture Qualified Leads
It’s important to call your user to action– to guide them to the next step in the process. The old website left users hanging.

Benefits

Industry Authority
The revamped graphic design presents TD & M as a strong and successful business. TD & M’s attention to quality is more evident by the way their website looks and feels.

Enhanced Online Experience
Now, users find it easy to navigate the website.  Prospective clients relate the website ease-of-use  to how easy it is to work with TD & M.

More Qualified Leads
Users have found it easy to submit leads to TD & M with the obvious directions and simple form. The result is more leads and better quality of leads.