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Archive for August, 2006

Website Content Management

Wednesday, August 9th, 2006

 Three Ways to Customize your Solution:

Professional Maintenance

Effect Web Media offers retainer plans that adapt to your growing needs. Worry-free maintenance that automatically updates your content, implements your request to make changes, provides statistics, tracking and more all tailored to provide solutions.

Custom Web-based Applications

We provide solid solutions for your ever-changing online business needs. Wanting to redesign a section, add pages, allow customers to download forms, or include an ecommerce system on your website? We can build a customized interface on your website which will give you the power to manage it without knowing a bit of programming.

Client Center Applications

Would you like more control over your website? Are you a hands-on administrator? Do you need to update your information often? Our ClientCenter offers administrative access with customized features like content editing modules, picture gallery administration, a news manager, and more to let you be in control without the need to know HTML or programming.

Effect Web Media will enable you to customize your Solution. See our ClientCenter Demos.

Effect Web Media is located convenietly near South Bend Indiana

Ecommerce – High Tech Solutions for Profitability

Tuesday, August 8th, 2006

 Maximize your profitability by saving time and money through automation. You’ll no longer need to manually type in, verify, do the math, check the inventory, or hold on the phone.

If you pay an employee $10 an hour to input data for just two hours a day x 40 hours per week for six months, you are losing $2,400.00. Now, imagine the savings in terms of greater efficiency, time and money.

Maximum Security Features

  • Instant validation of credit card

  • No storing of credit card information in your database

  • Secure payment processing with SSL

     

Easy-to-use Shopping Features

  • Customized databases for shopping and ordering systems that integrate with your existing accounting system

  • Client Center database to add or edit your products as needed

  • Integration with your shopping cart system with your inventory

  • Customized shopping cart system that processes orders and records them in QuickBooks

  • Sales report generation to see exactly where the money is

  • Automated auction system

 Let Effect Web Media, Inc. help you!  We are located in Goshen Indiana conveniently near Fort Wayne & South Bend.

Web Design Questions and Answers

Monday, August 7th, 2006

 General Project Questions

How long does it take to develop a website?

Generally, website development takes about two to six weeks; however this is a very general statement. A major factor is how soon we receive the client’s website content and how much pre-development planning has taken place.

What are the first steps towards creating a website?

First a domain name is chosen that conveys your company’s image. Consult with us about the most effective domain name for your business. We can design your logo and your corporate branding. We utilize four principles in our Website Development Process.

What are the basic steps in the website development process?

  1. Plan and Research

  2. Presentation of the Proposal

  3. Website Development Begins

  4. Project Development

  5. Completion with Launching of Website

Hosting

What is web hosting and why is it necessary?

Websites are stored online with a specialized Web server accessible on the Internet. The visitor can view a website 24/7 from the server. Servers are actually powerful computers specifically designed to serve websites.

What’s included in web hosting?

Spam assassin

Virus Filtered Email

Website Stats

I host my website with another company. Can you still design my website?

Yes, however since we do have control over other servers, uncertainties can arise. We encourage our clients to host their websites with us. In most cases, we can move and/or revamp your site in less time which saves you money, allows for better control, and completion quickly.

ECommerce - Please see our ECommerce Page for more detail.

What can a “Shopping Cart or Ecommerce feature” do for my business?

  • Attracts World-Wide Customer Base

  • Provides low business overhead

  • Shipping of products straight from the manufacturer

  • Easy to Administrate

  • Allows working from Home

  • Sends out Email Newsletters

  • Keeps an Order History

  • Generates Reports

  • Your business accessible 24/7 to your customers

How are taxes collected when selling products from a website?

Customers must pay tax if they live in the same state as the website’s company resides. The company must still pay taxes on what they earn. Our Ecommerce Package lets you manage Tax Zones. It automatically calculates if a customer must pay taxes and how much when they checkout.

How can I accept payment from customers online?

Anyway you like:

Credit Card (Manually) Credit Card (Automatically)

PayPal Check / M.O.

Cash on Delivery iPayment

NOCHEX 2CheckOut

PSiGate SECPay

Domain Name Information

What is a domain name?

A reserved, unique identifying name that has an exact IP address to that site. An example of a domain name is: www. mysite.com

How can I find out if a domain name is already in use?

Contact Us with your list of domain names. We will check if they are available.

Does is cost to register a domain name?

Yes, you must pay a fee to keep a domain name unique and registered to you. They do have an expiration date. Registration can be done in advance anywhere from 1-10 years.

Site Promotion – Please see Search Engine Optimization for more detail.

What are methods of getting my website noticed?

Optimizing Content for Search Engine Indexing

Submit to Search Engines

Exchange Links with other relevant sites

Keyword Marketing

Pay-Per-Click Advertising

 

Why Is Search Optimization Important?

This helps Search Engines index your site with ease, allowing the indexer to traverse your site completely, pulling important information and content. We use the best methods of content enrichment to show the search engines that your website is very relevant for your particular keywords. Having an optimized size can dramatically raise your ranking on search engines and increase the chance of your listing coming up as a relevant search result. Needless to say, this will make it easier for people to find your site, resulting in much more traffic and sales.

Why is Link Exchanging So Important?

The most popular websites will be listed near the top of search engine results. The level of popularity is established by the number of relevant sites linking to your site. For example, if you have a website on skiing equipment, and you exchange links with 100 sites that are not relevant to skiing equipment, it will do little to boost your rating. However, if you exchange links with skiing equipment manufacturers and skiing clubs, all related to skiing, then rankings should increase dramatically; and so will the number of your customers.

Effect Web Media, Inc. located near South Bend Indiana

What Will a Website Redesign Do For You?

Friday, August 4th, 2006

 So you’re not excited about your current website.

Your website looks good, but you don’t seem to get many clients from it. You’re even wondering what all the Internet hype is about. After all, your website doesn’t generate much business for your company. Maybe there’s a REASON!

What Will a Website Redesign Do For You?

  1. Reach your targeted buying audience

  2. Enable clients to find information quickly and easily

  3. Provide a great online experience that will be shared with others

  4. Result in increased sales/leads of services and products

  5. Invite clients to return again and again to see what’s new

Why Your Current Website Could Be Much Better

The goal is to give your customers a helpful, useful online experience. Frustration sets in when users cannot find what they are looking for easily. Simple things like finding the way back to the home page should be accessible from any page; otherwise, it is easier for your customers to click to your competitor’s website.

How Web Developers Design

Our web developers design with the end result in mind. They know the behind-the-scenes technical stuff that can transform a website into a great destination to visit. They know that certain types of website structures are not well-tolerated by most search engines. Some structures actually increase the file size of web pages. This results in a very slow download time, frustrating and losing your customer on the receiving end.

Your Redesign Goals

At Effect Web Media, we are committed to developing effective business solutions for you. We believe a great website should:

  1. Increase your business inquires and revenue

  2. Improve your professional image

  3. Provide a great online user experience

  4. Keep your audience informed

  5. Work within an efficient structure

By providing a pleasant online experience on your website, clients will view your business as a leader and your website as a valuable resource to return to again and again.

Let Effect Web Media, Inc. help, we’re located in Goshen Indiana near South Bend. 

SEO Indiana

Thursday, August 3rd, 2006

Search Engine Optimization (SEO)                           

“A page one ranking is imperative to your online business success.”
       -  Michael Costigan, SEO Specialist

What is a Search Engine?
A Search Engine is a website that allows us to search the Internet for specific things. By typing in keywords or phrases, websites containing those keywords appear.  Websites are sorted in order of relevancy calculated by Search Engine Sites.  Examples of search engines: Google, Yahoo, and MSN.

How do Search Engines Obtain Their Results?
Computers (called spiders) are constantly browsing the Internet, going from link to link, indexing what they see on web pages.  A website’s relevancy is ranked according to the keywords and phrases people search for.  Search Engines return to the same websites often to update their indexed information and rank their results.

What is Search Engine Optimization (SEO)?
Your website may be the most attractive on the Internet, but if your HTML code is poorly written or optimization techniques have not been implemented, your website will not rank near the top in search engine results. Optimizing your site enables the indexing-spiders to find the results they are seeking quickly and place a higher level of importance on your  ranking; thus increasing your site’s  reputation within search engines.

Methods to Boost Your Website Ranking
In addition to well-written HTML code, there are many methods for boosting your website indexing higher.  Here are a few Search Engine Optimization (SEO) methods:

Standardizing HTML (No Microsoft Frontpage!)
Take out obstacles that block a spider from indexing
Text-rich Website content
Keyword Density and Placement
Internal Linking Methods
Dynamic to Static Content Search Engine Pages

Consider:
How are you linking your pages together?
External/Internal Linking Methods
Who is linking to you?
How are they linking to you?
Are your keywords prevalent?
Where are your keywords contained within your pages?
Allowing spiders to index all of your database-driven information

Why is Search Optimization Important?
Hundreds of Millions of people use Search Engines to find what they are looking for. According to SearchEngineWatch.com, there are 250,000,000 searches conducted on Google everyday alone. Achieving good placement on search engines will make a profitable difference for your business.

Effect Web Media, Inc. is located in Goshen Indiana near- South Bend, Warsaw, Fort Wayne, Syracuse & more. 

Web Design Questions and Answers

Wednesday, August 2nd, 2006

General Project Questions

How long does it take to develop a website?
Generally, website development takes about two to six weeks; however this is a very general statement.  A major factor is how soon we receive the client’s website content and how much pre-development planning has taken place.

What are the first steps towards creating a website?
First a domain name is chosen that conveys your company’s image.  Consult with us about the most effective domain name for your business.  We can design your logo and your corporate branding.  We utilize four principles in our Website Development Process.

What are the basic steps in the website development process?
1.Plan and Research
2.Presentation of the Proposal
3.Website Development Begins
4.Project Development
5.Completion with Launching of Website

Hosting
What is web hosting and why is it necessary?
Websites are stored online with a specialized Web server accessible on the Internet. The visitor can view a website 24/7 from the server.  Servers are actually powerful computers specifically designed to serve websites.

What’s included in web hosting?
Spam assassin
Virus Filtered Email
Website Stats

I host my website with another company. Can you still design my website?
Yes, however since we do have control over other servers,  uncertainties can arise.  We encourage our clients to host their websites with us. In most cases, we can move and/or revamp your site in less time which saves you money, allows for better control, and completion quickly.

ECommerce - Please see our ECommerce Page for more detail.

What can a “Shopping Cart or Ecommerce feature” do for my business?
Attracts World-Wide Customer Base
Provides low business overhead
Shipping of products straight from the manufacturer
Easy to Administrate
Allows working from Home
Sends out Email Newsletters
Keeps an Order History
Generates Reports
Your business accessible 24/7 to your customers

 

How are taxes collected when selling products from a website?
Customers must pay tax if they live in the same state as the website’s company resides. The company must still pay taxes on what they earn. Our Ecommerce Package lets you manage Tax Zones.  It automatically calculates if a customer must pay taxes and how much when they checkout.

How can I accept payment from customers online?
 Anyway you like:

Credit Card (Manually)   Credit Card (Automatically)  
PayPal    Check / M.O.
Cash on Delivery   iPayment
NOCHEX    2CheckOut
PSiGate    SECPay

Domain Name Information

What is a domain name?
A reserved, unique identifying name that has an exact IP address to that site.  An example of a domain name is: www. mysite.com

How can I find out if a domain name is already in use?
Contact Us with your list of domain names. We will check if they are available.

Does is cost to register a domain name?
Yes, you must pay a fee to keep a domain name unique and registered to you. They do have an expiration date.  Registration can be done in advance anywhere from 1-10 years.

Site Promotion – Please see Search Engine Optimization for more detail.

What are methods of getting my website noticed?

Optimizing Content for Search Engine Indexing
Submit to Search Engines
Exchange Links with other relevant sites
Keyword Marketing
Pay-Per-Click Advertising
 
Why Is Search Optimization Important?
This helps Search Engines index your site with ease, allowing the indexer to traverse your site completely, pulling important information and content. We use the best methods of content enrichment to show the search engines that your website is very relevant for your particular keywords. Having an optimized size can dramatically raise your ranking on search engines and increase the chance of your listing coming up as a relevant search result. Needless to say, this will make it easier for people to find your site, resulting in much more traffic and sales.

Why is Link Exchanging So Important?
The most popular websites will be listed near the top of search engine results. The level of popularity is established by the number of relevant sites linking to your site.  For example, if you have a website on skiing equipment, and you exchange links with 100 sites that are not relevant to skiing equipment, it will do little to boost your rating.  However, if you exchange links with skiing equipment manufacturers and skiing clubs, all related to skiing, then rankings should increase dramatically; and so will the number of your customers.

Effect Web Media, Inc. located near South Bend Indiana

Effect Web Media’s Top Five Reasons to Host With Us

Tuesday, August 1st, 2006

1.Security
Firewall Protection, Spam Filltration, 24/7 technician monitoring system
Data Back-up System, Un-interruptible Power Supply Protection
Battery Back-up, Dual Diesel Generator Power Back-up

2.State-of-the-Art Software and Equipment
A Fiber Optic Network
A Cisco Certified Network
LAMP Stack Hosting
11 Redundant Backbone Carriers

3.Total Accessibility
C-panel Control for Web Statistics
Access to any area of your website

4.Resolution Support
No Ticket System, No email-in System
Real, Live Support on the Phone 24/7 Around the Clock

5.Lower Cost 
No administrative fees, no middle man which saves you money

 

We offer quality hosting whether you are located in South Bend Indiana, just 30 min west of Goshen, or if you are located across the country, the quality stays the same. 

 
Get Directions: Effect Web Media, 109 West Washington St., Goshen, IN 46526  •  Ph: (574) 533.3800 •  Fax: (574) 534.8170  •  Email: sales@effectwebmedia.com