CASE STUDY:
Stoett Industries, Inc.      

Stoett Industries approached Effect Web Media
about redesigning their website to effectively
showcase their products and generate more sales and leads.  By employing website usability guidelines, we were able to meet and exceed their goals.

http://www.stoett.com

Stoett Industries, Inc.
Defiance, OH

Solutions

Showcase Products More Effectively
With such innovative products, Stoett needed a more effective way to help customer and dealers understand the products.

Improve Navigation, Increase Usability
Effect Web Media recommended revamping  the navigation and layout in order to eliminate the learning curve of operating the website.

Search Engine Optimization (SEO)
Stoett will benefit greatly by achieving first page search engine rankings for their target keywords.

Expanding with the Company
Previously the website focused on a single product. Stoett expanding product line needed to be incorporated online.

Benefits

Clear Communication
By implementing an interactive product feature, customers and dealers are able to understand Stoett’s product functionality and learn about its applications.

Increased Conversions
By making it easier to browse the website, we’ve improved the value of our website to us, our dealers, and our customers. The website now runs visitors through it like a well-oiled machine.

Increased Sales and Leads
Not only has Stoett gained authority in the industry by being on the first pages of the major search engines, but they are receiving more qualified traffic and generating more sales and leads.

Designed for Growth
By revamping the website, the organization of the product information is now very clear and easy to understand. Visitors can view all Stoett’s product lines. The new website now expands, in-sync,  with the company.

This entry was posted on Wednesday, August 8th, 2007 at 2:52 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.